The South Australian Tourism Commission is an inspiring organisation, leading the way in the world's most dynamic industry.  We develop and promote the best that South Australia has to offer through marketing the state, building the destination and creating jobs.

Regional Manager China
based in Shanghai

The South Australian Tourism Commission is seeking an experienced professional to manage the marketing and PR activities for South Australia (SA) in China. The primary role of the Regional Manager China is to develop and implement a consumer marketing strategy for SA to increase visitation from China and Hong Kong. The role is requires good communication skills,  the ability to manage a PR agency and work closely with the Marketing Manager based in Hong Kong to ensure maximum exposure in integrated marketing campaigns for SA.

This role involves close liaison and a positive working relationship with key industry partners such as Tourism Australia, wholesalers, airlines, SA government office representatives, South Australian tourism operators to build the profile and exposure of South Australia as a preferred holiday destination.

Reporting to the International Operations Manager in Adelaide, the role requires management of the day to day operations of the SATC in Shanghai, budget management and reporting.

The successful applicant would ideally have tertiary qualification in Marketing, a minimum of 5 years experience in marketing or PR ideally in the tourism industry and a thorough understanding of the Chinese market place. 

The role will be offered as a 2 year contract and is subject to 2 months probation period. 

A remuneration package will be negotiated relevant to experience and qualifications.

Enquiries are available from Marc Leopold phone (08) 8463 4603 or email [email protected]

(for position descriptions click here).

Alternatively position descriptions can be obtained from the South Australian Tourism Commission's corporate website at

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