In the summer of 2015 around 437,000 international cruise tourists visited Helsinki, an all-time record.

Helsinki once again attracted a record number of cruise tourists

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In the summer of 2015 around 437,000 international cruise tourists visited Helsinki, an all-time record. International cruise tourist traffic is growing rapidly around the world and at the same time cruise traveler’s profile is changing.

Last summer was once again a record vibrant cruise tourism. The cruise season from May to October in Helsinki stopped 254 international cruise ships, which included the city came to a record 437,000 international cruise tourists, 17,000 more than in 2014. The next year it is expected up to a little more ship visits.

This proves that Helsinki is still one of the most fascinating destinations in the Baltic Sea, says Visit Helsinki cruise Coordinator Noora Heino.

Most of the cruise ships bring tourists are German. The next highest number of cruise tourists from the United States and the United Kingdom.

International cruise tourism grows and changes

Cruise Tourism in the world to live in a time of growth and transition. Never before has built as many ships as at present. The growth is happening in Asia, but in Finland, and Helsinki is expected to increase their own share. At the same time owners are looking for new target groups for cruises and cruise traveler’s profile will change.

Today, for the construction of vessels into account the different target groups and their needs. Shipping companies also specialize in and take a cruise ship service offering an increasingly diversified direction, Heino says.

International cruise traveler’s profile is constantly changing. The City of Helsinki according to a studyshows that cruise tourists use the trips even more money, and more and more to buy a trip before they travel. In addition, the trips are bought more from the rest of the shipping companies.

Cruise tourists are no longer as a homogeneous group than in the past, and they have become more self-reliant and are looking for alternative ways to experience a destination city, and a cruise. Often cruise tourists buy trips in the previous year, well before the cruise, Heino says.

Helsinki cruise tourism actively develops Visit Helsinki, Port of Helsinki and in cooperation with local service providers. Helsinki Cruise Network currently includes 58 companies and other actors.

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