Out of the 1,500 English attractions in the
survey, outdoor attractions performed particularly well in 2015. Gardens, farms
and leisure/theme parks reported the biggest increase in visitors, each up 7%,
with wildlife attractions and country parks also seeing visitor numbers grow by
4%.
Visits to rural and coastal attractions
grew by 5% and 4% respectively, echoing VisitEngland research that shows an
increase in domestic holidays to the seaside (up 7%) and countryside (up 12%)
in 2015.
Tourism Minister Tracey Crouch said “Year
after year, our world-class tourist attractions continue to draw millions of
visitors not just into London, but to the country as a whole.”
“It is fantastic to see such strong growth across the regions,
particularly in rural and coastal communities.”
“Tourism contributes around £60 billion to our economy every year and
these results show that the benefits of this thriving industry are being spread
more evenly around the country.”
VisitEngland Chief Executive Sally Balcombe
said “The attractions sector is an integral part of our national tourism offer
and plays a crucial role in driving economic growth across all of England’s
regions.
“It’s great to see that more people explored the country’s stunning
gardens and scenery in 2015, and we will be further highlighting gardens to
visitors this year as we celebrate 2016 as the ‘Year of the English Garden’.”
The Tower of London remained the most
visited ‘paid for’ attraction with 2.8 million visits followed by Westminster
Abbey and Kew Gardens which saw 1.6 million visitors each.
Topping the list of free attractions for
the eighth year was the British Museum with more than 6.8 million visitors
followed by the National Gallery (6 million visitors) and the Natural History
Museum (5.3 million visitors).
Visits to England’s attractions rose by 2%
in 2015 with revenue up 5%.
VisitEngland’s latest figures show that the
first four months of this year have set a record for domestic holiday trips in
England with trips up 8% to 11 million and spend up 22% to £2.8 billion.