The recent passage of the Consumer Review Fairness Act of 2016 in the Senate raises a new question about the reliability of online reviews for travellers.

A Pending Bill Would Prohibit Retribution for Negative TripAdvisor and Yelp Reviews

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The recent passage of the Consumer Review Fairness Act of 2016 in the Senate raises a new question about the reliability of online reviews for travellers.

User-generated reviews on websites such as TripAdvisor.com and Yelp.com contain information from people who claim to have stayed at a hotel, dined at a restaurant or visited an attraction. About 9 in 10 travellers consult these reviews, but only half of them trust what they read, according to surveys.

You don’t have to look far for the reasons.

Some businesses try to rig their online profiles by submitting flattering reviews of themselves, paying guests to write puff pieces about their stays or trying to muzzle those who are unhappy with the service they received. And some companies are known to place negative reviews about their competitors.
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