Right after saying goodbye to the Chongqing
Fragrant Hills Tourism Summit in September, member cities of the World Tourism
Cities Federation (WTCF) gathered again in Macao to attend Chinese Tourism
Cities Overseas Promotion Seminar co-hosted by WTCF, Global Tourism Economy
Forum (GETF) and Macao Government Tourist Office. New and old friends got
together to strengthen friendship and share opinion, which made it destined to
be a harvest autumn.
Following the successful International
Tourist Destination (City) Promotion and Marketing Training in Beijing, WTCF
holds Chinese Tourism Cities Overseas Promotion Seminar to better serve Chinese
member cities. On October 14th, 23 tourism administrative department
representatives from Chinese city member including Beijing, Guangzhou, Kunming,
Qingdao, Xiamen, Tianjin as well as special guest, Law Heng Kiang, Tourism Minister
of Penang, attended the seminar.
Pansy Ho, Deputy Chairman and
Secretary-General of the GTEF delivers a speech
The seminar was hosted by Yan Han, Deputy
Secretary of WTCF. Pansy Ho, Deputy Chairman and Secretary-General of the
Global Tourism Economy Forum made a speech. She introduced changes and
development of Macao's tourism industry in recent year based on her practical
experience. Li Baochun, Executive Deputy Secretary-General of WTCF, introduced
results of 2016 WTCF Chongqing Fragrant Hills Tourism Summit, WTCF's
development in the past few years as well as member services of WTCF. Maria
Helena de Senna Fernandes, Director of Macao Government Tourism Office shared
her experience on Macao tourism marketing promotion with participants.
Maria Helena de Senna Fernandes, Director
of Macao Government Tourism Office shares experience
Other guests who also gave speeches at the
seminar includes Roger Carter, member of Expert Committee of WTCF and Managing
Director of TEAM Tourism Consulting; Jos van der Sterrn, Director Academy for
Tourism NHTV Breda University of Applied Sciences, He Shengkang, consultant of
WTCF. They discussed and exchanged opinions on issues including “International
Tourism Cities Management Philosophy and Experience” and “International Tourist
Destination Marketing Experience”.
Roger Carter, member of Expert Committee of
WTCF and Managing Director of TEAM Tourism Consulting makes a speech
Taking London, Singapore and New York as
examples, Roger Carter made a speech themed on “How to Create a City Tourism
Brand and How to Tell a Good City Story” to attendances. Accurate data, vivid
contents and exact analysis made Mr. Carter’s speech essentially on-target with
strong practical operability. After the speech, many representatives asked for
his presentation and hoped that WTCF would collect city cases into a document.
In the Q&A session, Jos van der Sterrn put a question first to
representatives: "Which country's tourists would you like to attract
most?" When they showed their lists of countries, Jos van der Sterrn
wittily replied: "Four of you chose Korea and several others voted for
America, so who do you think your competitors are or all these present cities
today are your competitors?" Based on an example of his two children, he
gave advice to attendances that travel market should be divided into small
groups based on types of traveler and their habits.
After listening to Pansy Ho and Maria
Helena de Senna Fernandes’ introduction about Macao’s tourism marketing
promotion, representative from Kunming Tourism Council was inspired by the
means of Macao expanding transfer lines to attract overseas tourists and hoped
to make a further contact with Macao Government Tourist Office and build
cooperation in airline. The representative of Xiamen innovatively proposed an
idea of cooperation among three cities. He explained that Xiamen has been
working with Kinmen of Taiwan on tourism; it would make a full use of these
three cities’ advantages if Macao could join the cooperation. He thinks that WTCF's
positioning to serve city members cooperation is meaningful in this point.
As the specially invited guest of the
seminar, Law Heng Kiang, Tourism Minister of Penang, engaged in discussion with
Chinese member cities. He considered the seminar a very practical and effective
face-to-face and one-on-one interaction with other cities and he would have a
further discussion with other member cities on cruise tourism.
Guests share opinions on the sidelines of
Representatives all agreed that this small-grouped
and targeted meeting is practical and instructive and they have a chance to
communicate with experts in depth and peer on practical matters in their work.
They also praised guests who gave lectures. After the seminar, some of
representatives hope that WTCF would hold such events in their own cities and
had further cooperation with WTCF.
Based on the 2016 International Tourist
destination (City) Promotion and Marketing Training, the Chinese Tourism Cities
Overseas Promotion Seminar is aiming to better serve members. During the
seminar, issues on overseas marketing promotion concerned by Chinese tourism
administrative departments were thoroughly discussed, which has provided
extensive and practical communication and cooperation opportunities to members.