The Mexico Tourism Board announced a
record-breaking 35 million international visitors traveled to Mexico in 2016,
representing a growth of 9 percent compared to 2015. This growth is more than
twice the global industry average, most recently reported at 3.9 percent by the
World Tourism Organization (UNWTO) in January 2017. Additionally, tourism
spending by international visitors grew even faster, at 10.4 percent,
highlighting the strength of Mexico's appeal to luxury travellers, interest in
multi-destination visits, and demand for Mexico's gastronomy, artisanal goods
and shopping offering.
"Mexico's sustained, fast growth is a
testament to the incredible quality and diversity in our tourism offering and
the hard work for the entire industry, both internationally and domestically.
More than 9 million Mexicans working in the tourism and hospitality industry
have made it their mission to ensure visitors have incredible
experiences," remarked Lourdes Berho, CEO of the Mexico Tourism Board.
"Plans are already underway to ensure 2017 builds upon these achievements
and that Mexico continues to welcome all visitors and give them reasons to come
back again and again."
Mexico's World Famous Hospitality Makes
Visitors Feel At Home
True to the famous Mexican adage, 'mi casa
es tu casa' (my home is your home), travellers from all over the world have
recognized Mexico as being one of the most welcoming and friendliest places to
visit in 2016. In fact, the Mexico Tourism Board's internal consumer tracking
studies showed more than 94 percent of visitors reported an experience that
"exceeded their expectations" and 86 percent say they would
"like to come back again" in the next six months– some of the highest
scores in the industry. Examples
Mexico was awarded #1 country in the world
for Family Travel and Puerto Vallarta as #2 destination in the world for LGBTQ
travel by the global Travvy Awards.
For the third year in a row, Mexico was
ranked as the friendliest and most welcoming country in the world by the John
Mason survey of expatriates in 191 countries.
"Close to China" (Cerca de China)
is a special program co-created by both China and Mexico which shares and
recognizes best practices in the services offered to Chinese travellers by
hotels, restaurants, travel agencies and guides.
"Halal Mexico" is a special
program to help prepare airlines, hotels, restaurants and the wider Mexico
tourism industry to cater to travellers from around the world that maintain a
Mexico's Visitors by Air and Expanded
Connectivity Continues to Grow
Tourists arriving by air grew at an even
faster rate of 10.7 percent, propelled by continued expansion in
connectivity. This includes service from
new international markets to multiple Mexico destinations, expanded frequency
on existing routes, and upgraded aircrafts featuring additional seats along
with improved passenger experiences.
Mexico's Top Destinations Featured and
Recognized Around the World
From industry awards to consumer media,
surveys and high profile brands, Mexico has once again proven itself once of
the world's most recognized destinations in 2016. Examples include:
The New York Times named Tijuana (#8) and
Puerto Escondido (#32) in their 52 Places to Go in 2017. Mexico City was
featured as the #1 place to visit in their 2016 list.
Travel & Leisure's "World's Best
Awards" reader survey named five Mexican cities in its Top 10 Best Cities
in Latin America rankings, including San Miguel de Allende (#1), Oaxaca (#3),
Mexico City (#4), Merida (#5), Guadalajara (#8).
Mexico and its local partners and
destinations across the country, won a collective 35 International Travvy
Awards in early 2017 including: Mexico as Best Family Travel Destination in the
world; Riviera Maya region as the Best Honeymoon Destination in Latin America,
and Puerto Vallarta as Best LGBTQ destination globally. In Mexico, Los Cabos
received top recognition for its culinary and luxury offerings.
The Rough Guides Named Mexico City as the
#2 City to Visit
National Geographic named Baja California
as one of its top places you need to visit in 2017
Sports Illustrated Swimsuit 2017 selected
multiple locations in the Riviera Maya and Yucatan region including Tulum for
one of its largest features in 2017
The Mexico Tourism Board's recently
announced 2017 tourism development strategy included a focus on developing
expanded products and personalized marketing campaigns focusing on areas such
as luxury, weddings and romance, diving, biodiversity and nature, culture,
gastronomy, high-profile events, sports and adventure, as well as programs for
audience segments such as millennials, LGBTQ and retirees.
In each of these areas, partnerships with
key destinations as well as global travel operators will bring an ever-expanded
portfolio of options to travellers of all types. These industry partnerships
are critical to Mexico's goal to appeal to a broader audience in new markets,
globally. This will help in achieving the new ambitious goal of reaching 50
million international visitors by 2021.